French SEO: making the French market work for a foreign site
2 articlesMost foreign sites that fail in France fail for the same reason: they were translated, not researched. Translation carries your English keywords into French. It does not carry French search demand, because French users do not phrase things the way your English users do.
These guides cover what actually moves the needle: doing keyword research in French before writing a word, getting hreflang right, and judging a French SEO partner on measurement rather than promises. For a first reading in one minute, the free SEO & AI audit runs 20 checks on the site you actually serve. If you would rather hand it over, see the French SEO service.
Why translating your site into French never makes it rankYour French pages are indexed, error free and fast. They also rank on terms nobody searches. Here is the measured gap between a correct translation and the words French users actually type, and what to do about it.Read the articleHow to choose a French SEO agency when you do not speak FrenchThe hard part of hiring a French SEO partner is that you cannot audit the work: it is in a language you do not read. So you have to judge the method instead. Here are the seven questions that actually separate the real ones, and the answers that should worry you.Read the article
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