Insights
How French search actually works.
Field notes on ranking in France and getting cited by AI answers. Written from inside the French market, with the numbers that back each claim and the date they were measured.
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2 articlesFrench SEORanking in France when your site was built for English. Keyword research in French, hreflang, and what translation alone will never fix.Read more
1 articleAI searchBeing the source an AI answer quotes, not the tenth blue link. GEO, AEO, llms.txt and how to measure whether it worked.Read moreFrench SEO
2 articlesWhy translating your site into French never makes it rankYour French pages are indexed, error free and fast. They also rank on terms nobody searches. Here is the measured gap between a correct translation and the words French users actually type, and what to do about it.Read the articleHow to choose a French SEO agency when you do not speak FrenchThe hard part of hiring a French SEO partner is that you cannot audit the work: it is in a language you do not read. So you have to judge the method instead. Here are the seven questions that actually separate the real ones, and the answers that should worry you.Read the article
AI search
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